However here is the story nonetheless!
The new brandmark for Accelya is a spark or an idea that emerges from a neuron-like network symbolic of the human expertise or intellectual capital. Coined as the HUB, it is the simplest and most efficient way to connect many origins to many destinations. Similarly "we" move, process and transform critical business information from its origin and convert it into actionable intelligence for stakeholders’ consumption.
The tagline “complexity simplified” brings forth not just our customer value proposition, but our attitude and approach to work.
The colour palette exudes warmth and personalisation - an extension of the human resource.
The logotype is constructed on the typeface Strada.